National Citizen Service

For a week in November 2016, NHS Hull CCG hosted 42 students from Wyke College as part of their National Citizen Service (NCS) project, which was organised by the Tigers Trust.

NCS is open to all 15 to 17-year-olds in England and brings young people from different backgrounds together, helping them develop greater confidence, self-awareness and responsibility. It encourages personal and social development by working on skills like leadership, teamwork and communication, whilst completing new challenges and meeting new friends.

NCS involves a short orienteering break away from home followed by a social action project. The social action project should look to deal with a local issue the young people are passionate about and gives them the opportunity to get involved with their local community.

The Task

The students undertaking the project were tasked with creating a social media campaign and designing a promotional item to raise awareness of a Healthier Hull Community Fund project with young people in Hull. To help shape the content of the campaign and promotional item, the students had carried out market research and were then grouped into four teams, with each team given the opportunity to self-select one of the following social media platforms; Facebook, Twitter, Instagram and Snapchat.

On the first day, two recently funded Healthier Hull Community Fund projects were presented to the students. The presenters used the opportunity to promote the work they were doing with the funding and how it had helped their project development. This gave students a flavour of just some of the CCG funded projects in local communities and how they aim to improve health and wellbeing.

During the week, the students were required to deliver two presentations to a ‘Dragon’s Den’ of NHS professionals; a pitch detailing two initial campaign and promotional item ideas and the final campaign plan, promotional item designs and findings from their market research.

Read the full report here.

National Citizen Service Day

The students took part in a “Dragons Den” style pitch

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