Got your back – young people’s project
Launched in July 2018, Got Your Back is the place to go for trusted media on the topics that matter! We are working with local partners, eskimosoup, to use social media for social good and help the young people of Hull understand the issues facing them.
Based on evidence of the positive impact young people co-creating media for awareness and behaviour we have supported this approach to create a platform to reach thousands of young people every month through the social media channels where they hang out.
Got Your Back is steered by an Editorial Board of young volunteers and maintain momentum through live events and social media features co-produced with 13 to 19-year olds through the city. To hear more from the Editorial Board members about their role in the project watch the short video below:
In its first year, the team have co-developed “Know the Line”; an approach to preventing and reducing teenage relationship abuse. The launch film, “Your New Phone” can be seen here with more information about the line between healthy relationships and abuse here.
Over 8,000 young people are engaging with Back Your Back each month and too all young people the message is this: Whatever the topic, Got Your Back is here for you. We aim to show life how it really is, warts and all! We create videos, blogs and post that start the conversations and debates that help protect and support you and each other.
The recent Atik Takeover Event on February 21st was a huge success with over 250 young people attending the event which was held in a local nightclub between 6pm and 10pm.
Throughout February members of the Got Your Back team visited several schools and youth clubs to promote the event to provide assemblies and run roadshows. Social media posts about the event were also boosted across both Facebook and Instagram to attract a wider audience.
Local organisations attended on the night which saw motivational talks on life choices and healthy relationship and alongside the educational and informative part of the event, there was plenty more to get involved with including: rap, breakdance, graffiti art and DJing, all of which proved highly popular. Alongside this the night also saw live music from DJ’s and local rappers Chiedu Oraka and Cameo Brooks.
A young journalist, Sophie Walker from Soundsphere, covered the event and fed back that the event was a great opportunity for her to get some event coverage experience. To read Sophie’s account of the evening click here.